Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your browser or device by websites you visit. They are widely used to make websites work efficiently, remember preferences, and provide information to the website owner.

• Session Cookies: Temporary cookies that expire when you close your browser.
• Persistent Cookies: Remain on your device until they expire or you delete them.
• First-party Cookies: Set by the website you're visiting.
• Third-party Cookies: Set by a domain other than the one you're visiting.

2. How We Use Cookies

We use Google Tag Manager (GTM) to deploy Google Analytics 4 (GA4) on this website, which sets analytics cookies to help us understand how visitors use the site — which pages are read, how people arrive, and how the site can be improved. This information is aggregated and does not identify you personally.

We do not currently run advertising or retargeting pixels (such as a Meta Pixel or Google Ads conversion tag) on this website. If that changes, we will update this policy to reflect it.

3. Cookies We Currently Set

Cookie	Provider	Purpose	Typical expiry
_ga	Google Analytics	Distinguishes unique visitors for statistical reporting	2 years
_ga_<container-id>	Google Analytics 4	Persists session state for GA4 reporting	2 years

Google Tag Manager itself does not set a tracking cookie — it is a delivery mechanism for other tags, currently limited to GA4 above. As we add or change tags inside our GTM container, this table will be updated to match.

4. No Cookie Consent Banner Today

We do not currently display a cookie-consent banner on this website. Analytics cookies as described above are set when you load a page. You can control or block them using your browser settings (see below), and we are evaluating adding consent controls as the site develops.

5. Your Cookie Choices and Controls

5.1 Browser Controls

Most web browsers let you manage cookie preferences directly. You can:

• Delete cookies from your device
• Block cookies by default, or block third-party cookies specifically
• Clear browsing data when you close your browser
• Use private browsing / incognito mode, which discards cookies on close

These controls vary by browser. See your browser's help documentation:

• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Safari

5.2 Opt Out of Google Analytics

To opt out of Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on.

5.3 Do Not Track

Some browsers offer a "Do Not Track" signal. These signals are not yet standardized across browsers, so we do not currently respond to them directly, though blocking analytics cookies through your browser has the same practical effect.

6. Impact of Disabling Cookies

This website functions fully with analytics cookies disabled — there is no login, checkout, or saved-preference feature on funnelysis.com that depends on them. Disabling them simply means we cannot include your visit in our anonymized usage statistics.

7. Third-Party Websites

Our website may contain links to other websites. This Cookie Policy applies only to funnelysis.com; we are not responsible for the cookie or privacy practices of third-party websites, including the platforms our courses are sold through.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we actually use, or for legal or operational reasons. We encourage you to review it periodically.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Email: rudranil@funnelysis.com
Website: https://funnelysis.com