This Cookie Policy explains how Funnelysis uses cookies and similar technologies to recognize and understand how you interact with our website and services, so we can improve your experience and provide you with personalized content and advertisements.
Last Updated: May 10, 2025
Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements that you visit. They are widely used to make websites work efficiently, remember your preferences, and provide information to the website owners.
There are different types of cookies:
Funnelysis uses cookies and similar tracking technologies for the following purposes:
These cookies are necessary for the website to function properly and cannot be disabled. They typically are only set in response to actions you take such as logging in, filling in forms, or setting your privacy preferences. These cookies do not store any personally identifiable information.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
We use Google Analytics to collect information about how visitors use our website. Google Analytics stores information such as what pages you visited, how long you spent on the site, how you got there, and what you clicked on.
These cookies enable enhanced functionality and personalization on our website. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function properly.
These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. They remember that you have visited our website and this information may be shared with other organizations such as advertisers.
Below is a list of the main cookies we use and what we use them for:
| Cookie Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID used to generate statistical data on how you use the website | 2 years | Analytics |
| _gid | Google Analytics | Registers a unique ID used to generate statistical data on how you use the website | 24 hours | Analytics |
| _gat | Google Analytics | Used to throttle request rate | 1 minute | Analytics |
| PHPSESSID | Funnelysis | Preserves user session state across page requests | Session | Essential |
| newsletter_popup_seen | Funnelysis | Remembers if you've seen our newsletter popup so we don't show it repeatedly | 30 days | Functional |
| _fbp | Used by Facebook to deliver advertisements when users visit our website | 3 months | Marketing | |
| _gac_UA-XXXXXXXX-X | Google Ads | Contains campaign related information for the user | 90 days | Marketing |
| cookie_consent | Funnelysis | Stores your cookie consent preferences | 1 year | Essential |
Besides cookies, we may use other similar technologies such as:
You have several options to control or limit how we and our partners use cookies and similar technologies:
When you first visit our website, you will be presented with a cookie banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking on the "Cookie Settings" link in the footer of our website.
Most web browsers allow you to manage your cookie preferences. You can:
These controls will vary depending on your browser. Check your browser's settings or help menu for more information:
To opt out of Google Analytics tracking specifically, you can use the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
You can opt out of interest-based advertising through:
Please note that opting out of targeted advertising does not mean you will no longer receive advertising online - it means you will still see ads, but they won't be tailored to your interests.
Some browsers have a "Do Not Track" feature that signals to websites that you visit that you do not want to have your online activity tracked. These features are not yet uniform, so we do not currently respond to such signals.
Our emails may contain cookies that track whether you open our emails and whether you click any links within them. These cookies are used to improve our email campaigns and make them more relevant to you. You can disable these tracking cookies by disabling images in emails or disabling cookies in your email client.
Our website may contain links to other websites. This Cookie Policy only applies to our website, and we are not responsible for the privacy practices or content of third-party websites. We encourage you to read the cookie and privacy policies of any website you visit.
If you choose to disable cookies, you may not be able to use some features of our website. Without cookies, some areas of our site may not function properly, including:
We recommend that you leave cookies enabled to enjoy the full functionality of our website.
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically to stay informed about our use of cookies.
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
Email: rudranil@funnelysis.com
Website: https://www.funnelysis.com