The person building Funnelysis.
Hey, I’m Rudranil. I help SaaS and growing businesses cut through the noise by sharpening positioning, running high-performing Google Ads, and building GA4, GTM, and AI-powered systems that show whether it is actually working.
A decade in software, then a decade in marketing.
I’ve spent 13+ years in digital marketing, helping SaaS, B2B, fintech, edtech, consulting, and insurance businesses fix broken tracking and build marketing systems that hold up under scale. My work spans GA4 and GTM implementation, Amplitude and Mixpanel, server-side tagging, and comprehensive SaaS marketing strategy.
My approach combines data-driven insight with the engineering discipline to make it run. Before marketing, I was a software developer—I bring that technical depth to every project, along with certifications in Google Analytics and Google Ads.
Through my online courses, I’ve taught 40,000+ students who have consumed 130,000+ hours of content — sharing the same practical systems I build for clients.
Three ways I work on your marketing.
Analytics Engineering
GA4, GTM, Amplitude, and Mixpanel implementation, server-side tagging, and audits that find what is actually broken.
AI Marketing Operations
Integrations, lifecycle automation, and AI-powered conversation intelligence that runs your daily execution.
SaaS Product Marketing
Positioning, go-to-market, and content systems grounded in your product and your customers’ language.
Certifications & education.
Google Analytics Certification
Google Ads Certification
Postgraduate Program, AI & Machine Learning
Caltech
Master of Business Administration
Indian Institute of Management, Indore
Let’s talk about your marketing.
Book a free 30-minute call, or send a message below. I personally read and respond to every inquiry, ensuring you feel heard and prioritized.
Schedule your free consultationOr email rudranil@funnelysis.com directly · LinkedIn · YouTube
Analytics engineering (GA4, GTM, Amplitude, Mixpanel, server-side tagging), AI marketing operations, SaaS product marketing, and Google Ads management. I also run online courses that have reached 40,000+ students.
I start with initial strategy and implementation, I offer ongoing support through regular check-ins, reporting, and strategy adjustments — via video calls, email, or Slack, whatever suits you-to ensure sustained success.
I specialize in SaaS, particularly B2B. My experience also spans fintech, edtech, consulting, and insurance.
Pricing depends on scope, complexity, and duration. Audits and consultations are fixed-price; larger implementations and ongoing work are scoped after a free 30-minute call. No retainers you do not understand.
It depends on my current commitments, but I can usually start within a week of finalizing an agreement. Let me know if it is urgent during our first call, and I will do my best.
An MBA from the Indian Institute of Management Indore, and a Post Graduate Program in AI and Machine Learning from Caltech. I am also certified in Google Analytics and Google Ads, and keep both current.
I started in software development, then moved into marketing over a decade ago while working with technology companies that needed to measure what their marketing was actually doing. That intersection, data engineering and marketing strategy, became the throughline of my career and eventually led to teaching it.
I work primarily remotely, which lets me serve clients globally. Most analytics, strategy, and consulting work is effectively done through virtual collaboration. For anything that benefits from an in-person session, we can discuss arrangements based on location and project scope.
Over 40,000 students worldwide, across Google Analytics 4, Google Tag Manager, Google Ads, and SaaS Marketing courses, have collectively consumed 130,000+ hours of content.
Most marketing work gets split across a strategist, an agency, and a developer — I remove the handoffs. I understand both sides: how your tools’ backend works and how it should read to a person. I also focus on knowledge transfer, so your team isn’t dependent on me forever.
Yes. Training is tailored to your team’s current knowledge level and the tools you use — interactive workshops, hands-on implementation sessions, and ongoing coaching in GA4, GTM, and broader marketing strategy.
Yes, I offer focused troubleshooting and project-based work for specific challenges: analytics implementation issues, conversion tracking setup, or marketing technology integrations, with a clearly scoped deliverable.
My core stack is GA4, Google Tag Manager, and Google Ads, plus Amplitude and Mixpanel for product analytics and server-side tagging (sGTM) for the infrastructure layer. I also work with CRMs, marketing automation (HubSpot, Zoho), CMS and landing page builders (WordPress, Wix, Unbounce, Webflow), Looker Studio, SEO tools (Moz, Semrush), and generative AI (Claude, ChatGPT, Gemini) throughout my workflow. I build integrated stacks around your goals, not around a specific vendor.
I stay in beta programs for new tools and features, engage with professional communities, attend industry conferences and webinars, and keep experimenting with emerging platforms. Teaching drives a lot of this too — keeping course material current means constantly testing what has changed.
Book a free 30-minute call at funnelysis.com/appointment. We will discuss your needs; I will tell you honestly whether there is a fit, and you can also reach me directly at rudranil@funnelysis.com with any questions before booking.