Consulting & Courses · About

Hi, I’m Rudranil.

Rudranil Chakrabortty

The person building Funnelysis.

Hey, I’m Rudranil. I help SaaS and growing businesses cut through the noise by sharpening positioning, running high-performing Google Ads, and building GA4, GTM, and AI-powered systems that show whether it is actually working.

13
Years in marketing & analytics
50+
GA & conversion tracking builds
40,000+
Students taught
130,000+
Hours of content consumed
IIMs
Guest lecturer
01 My journey

A decade in software, then a decade in marketing.

I’ve spent 13+ years in digital marketing, helping SaaS, B2B, fintech, edtech, consulting, and insurance businesses fix broken tracking and build marketing systems that hold up under scale. My work spans GA4 and GTM implementation, Amplitude and Mixpanel, server-side tagging, and comprehensive SaaS marketing strategy.

My approach combines data-driven insight with the engineering discipline to make it run. Before marketing, I was a software developer—I bring that technical depth to every project, along with certifications in Google Analytics and Google Ads.

Through my online courses, I’ve taught 40,000+ students who have consumed 130,000+ hours of content — sharing the same practical systems I build for clients.

02 — Where I can help

Three ways I work on your marketing.

Analytics Engineering

GA4, GTM, Amplitude, and Mixpanel implementation, server-side tagging, and audits that find what is actually broken.

AI Marketing Operations

Integrations, lifecycle automation, and AI-powered conversation intelligence that runs your daily execution.

SaaS Product Marketing

Positioning, go-to-market, and content systems grounded in your product and your customers’ language.

03 — Credentials

Certifications & education.

Google Analytics Certification

Google

Google Ads Certification

Google

Postgraduate Program, AI & Machine Learning

Caltech

Master of Business Administration

Indian Institute of Management, Indore

04 — Get in touch

Let’s talk about your marketing.

Book a free 30-minute call, or send a message below. I personally read and respond to every inquiry, ensuring you feel heard and prioritized.

Schedule your free consultation

Or email rudranil@funnelysis.com directly · LinkedIn · YouTube

Reliable marketing, engineered.
05 Questions
+ What services do you offer?

Analytics engineering (GA4, GTM, Amplitude, Mixpanel, server-side tagging), AI marketing operations, SaaS product marketing, and Google Ads management. I also run online courses that have reached 40,000+ students.

+ How do you work with clients?

I start with initial strategy and implementation, I offer ongoing support through regular check-ins, reporting, and strategy adjustments — via video calls, email, or Slack, whatever suits you-to ensure sustained success.

+ What industries do you specialize in?

I specialize in SaaS, particularly B2B. My experience also spans fintech, edtech, consulting, and insurance.

+ How much do your services cost?

Pricing depends on scope, complexity, and duration. Audits and consultations are fixed-price; larger implementations and ongoing work are scoped after a free 30-minute call. No retainers you do not understand.

+ How soon can you start on my project?

It depends on my current commitments, but I can usually start within a week of finalizing an agreement. Let me know if it is urgent during our first call, and I will do my best.

+ What is your educational background?

An MBA from the Indian Institute of Management Indore, and a Post Graduate Program in AI and Machine Learning from Caltech. I am also certified in Google Analytics and Google Ads, and keep both current.

+ How did you get started in digital marketing and analytics?

I started in software development, then moved into marketing over a decade ago while working with technology companies that needed to measure what their marketing was actually doing. That intersection, data engineering and marketing strategy, became the throughline of my career and eventually led to teaching it.

+ Do you work remotely or need to be on-site?

I work primarily remotely, which lets me serve clients globally. Most analytics, strategy, and consulting work is effectively done through virtual collaboration. For anything that benefits from an in-person session, we can discuss arrangements based on location and project scope.

+ How many students have taken your courses?

Over 40,000 students worldwide, across Google Analytics 4, Google Tag Manager, Google Ads, and SaaS Marketing courses, have collectively consumed 130,000+ hours of content.

+ What sets your consulting approach apart from others?

Most marketing work gets split across a strategist, an agency, and a developer — I remove the handoffs. I understand both sides: how your tools’ backend works and how it should read to a person. I also focus on knowledge transfer, so your team isn’t dependent on me forever.

+ Do you offer training for in-house teams?

Yes. Training is tailored to your team’s current knowledge level and the tools you use — interactive workshops, hands-on implementation sessions, and ongoing coaching in GA4, GTM, and broader marketing strategy.

+ Can you help with specific technical challenges or projects?

Yes, I offer focused troubleshooting and project-based work for specific challenges: analytics implementation issues, conversion tracking setup, or marketing technology integrations, with a clearly scoped deliverable.

+ What tools and platforms are you most experienced with?

My core stack is GA4, Google Tag Manager, and Google Ads, plus Amplitude and Mixpanel for product analytics and server-side tagging (sGTM) for the infrastructure layer. I also work with CRMs, marketing automation (HubSpot, Zoho), CMS and landing page builders (WordPress, Wix, Unbounce, Webflow), Looker Studio, SEO tools (Moz, Semrush), and generative AI (Claude, ChatGPT, Gemini) throughout my workflow. I build integrated stacks around your goals, not around a specific vendor.

+ How do you stay updated with industry changes?

I stay in beta programs for new tools and features, engage with professional communities, attend industry conferences and webinars, and keep experimenting with emerging platforms. Teaching drives a lot of this too — keeping course material current means constantly testing what has changed.

+ How can I schedule a consultation with you?

Book a free 30-minute call at funnelysis.com/appointment. We will discuss your needs; I will tell you honestly whether there is a fit, and you can also reach me directly at rudranil@funnelysis.com with any questions before booking.

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