TL;DR Learn practical digital marketing skills through comprehensive, hands-on courses designed for students, marketing professionals, and business owners. Get access to in-depth knowledge, real-world examples, and ongoing support from an experienced instructor.
Hands-on training in Google Analytics, Google Ads, and SaaS Marketing
Learn how to set up GA4 properly, understand its key metrics, create custom reports, and gain business insights. Learn how to get started with Google Tag Manager.
Take your GA4 skills to the next level with advanced techniques for user data capture and tracking. This course takes data collection to next level with advanced data layer concepts, google tag manager, ecommerce frameworks, and more.
Learn to track clicks, videos, forms, and complex data using GTM—across single-page apps, ads platforms, and server-side setups. Go beyond the basics with custom templates and real-world marketing use cases.
Learn how to create and optimize Google Ads campaigns that drive targeted traffic and generate leads or sales. This practical course covers everything from account setup to advanced optimization techniques for better ROI.
Learn how SaaS marketing really works—through real-world-inspired case studies, digital strategy, content planning, analytics, positioning, and metrics that tie it all together. This course is built specifically for aspiring SaaS marketers and founders.
"Rudranil's GA4 course is simply exceptional. The way he explains complex concepts is remarkable. I've followed the exact steps he showed and successfully implemented GA4 for two of my clients. His bi-weekly Q&A sessions are incredibly valuable, and he's always willing to help with specific issues."
"Neil's classes are absolutely amazing and above expectations. Neil is very responsive, professional, detailed, practical, and responsible for what he teaches. Highly recommended."
"This is the most comprehensive GA4 course available. Rudranil explains everything in a way that's easy to understand, and the practical examples are invaluable. The course has saved me countless hours of research and trial-and-error. I'm now confidently using GA4 for my business and clients."
"The Google Tag Manager Advanced course finally made GTM click for me. Rudranil breaks down complex topics into manageable segments and builds your knowledge systematically. His examples are relevant and practical. After completing this course, I feel confident tackling even the most complex tracking requirements."
"The Google Ads course exceeded my expectations. I've taken several courses on Google Ads before, but this one stands out because of its practical approach. Rudranil provides clear strategies that you can implement immediately, and the results speak for themselves. My campaigns are now performing better than ever."
"As someone transitioning into SaaS marketing, this course was exactly what I needed. Rudranil presents the unique challenges and strategies of SaaS marketing in a clear, actionable way. The frameworks for customer acquisition and retention have been particularly valuable. Highly recommended for anyone looking to specialize in SaaS."
My courses are designed for marketing professionals, digital marketers, business owners, product managers, and students who want to enhance their skills in Google Analytics, Google Tag Manager, Google Ads, and SaaS marketing. Whether you're a beginner looking to build foundational knowledge or an experienced professional aiming to deepen your expertise, the courses are structured to accommodate different skill levels with practical, applicable content.
No, you don't need extensive technical knowledge to benefit from these courses. Each course starts with foundational concepts and progressively builds more advanced skills. For Google Analytics and Google Tag Manager courses, basic familiarity with websites and digital marketing concepts is helpful but not required. For more advanced courses, I clearly indicate any prerequisites needed so you can choose the right starting point for your skill level.
Once enrolled, you have lifetime access to all course materials, including any future updates. This allows you to learn at your own pace and revisit the content whenever you need a refresher. As tools like Google Analytics evolve, I regularly update the courses to ensure the information remains current and valuable to you over time.
Yes, all courses include practical, hands-on projects that allow you to apply what you've learned to real-world scenarios. These projects are designed to simulate actual work situations you might encounter, helping you build confidence and practical skills. For example, in the Google Analytics courses, you'll implement tracking on test websites, create custom reports, and analyze real data sets to develop actionable insights.
Absolutely! I offer multiple support channels for course participants. You can ask questions in the course discussion forums where I regularly provide responses, and you can participate in bi-weekly live Q&A sessions where I address specific questions and challenges. For more personalized assistance, you also have access to paid one-on-one consultation sessions where we can dive deeper into your specific implementation or business needs.
Each course is organized into modular sections that build upon one another in a logical progression. You'll find a mix of video lessons, demonstrations, practical exercises, quizzes to test your knowledge, and hands-on projects. The structure allows for both sequential learning and the flexibility to focus on specific topics of interest. Most lessons are digestible chunks of 5-20 minutes, making it easy to fit learning into your schedule.
Yes, you'll receive a certificate of completion when you finish each course. These certificates can be added to your LinkedIn profile and included in your resume to demonstrate your new skills to employers or clients. While these are not official Google certifications, they do validate your practical knowledge and ability to implement the tools and strategies covered in the course.
I regularly update all courses to ensure they reflect the latest platform changes, features, and best practices. For rapidly evolving tools like Google Analytics 4, updates occur every few months or whenever significant platform changes are released. You'll always have access to the most current version of the course, and I notify enrolled students when substantial updates are made so you can review new material.
The Google Analytics 4 (GA4) with Google Tag Manager Basics course covers foundational concepts including setting up GA4 properties, understanding key reports, and implementing basic tracking. It's ideal for beginners or those transitioning from Universal Analytics. The Advanced Implementation of GA4 course builds on these foundations, diving deeper into custom implementations, data layer concepts, complex event tracking, and e-commerce frameworks. It's designed for those who already understand GA4 basics and want to master more sophisticated tracking and analysis techniques.
Yes, the courses are designed with practical application in mind. Each course includes step-by-step implementations that you can follow along with on your own websites or marketing accounts. The techniques and strategies taught are directly applicable to real-world scenarios, and many students report implementing changes to their tracking or marketing approaches while still progressing through the course material.
Prerequisites vary by course. Beginner courses like GA4 with GTM Basics have no formal prerequisites beyond basic computer literacy and interest in the subject. Advanced courses, such as Advanced Implementation of GA4, recommend completing the basics course first or having equivalent experience. The Google Tag Manager Advanced course assumes familiarity with basic GTM concepts. Each course description clearly indicates any recommended prerequisites to help you choose the right starting point.
Unlike fragmented free tutorials, these courses offer comprehensive, structured learning paths with a cohesive curriculum that builds knowledge systematically. The courses feature in-depth explanations of why certain approaches work, not just how to implement them. They include practical projects reflecting real-world scenarios, instructor support through Q&A sessions, regularly updated content to reflect platform changes, and a community of fellow learners. The level of detail and practical application far exceeds what's typically available in free resources.
Course completion times vary depending on the course and your pace of learning. The GA4 with GTM Basics course typically takes 20-25 hours to complete, the Advanced Implementation of GA4 course about 35 hours, the Google Tag Manager Advanced course around 10-15 hours, and both the Google Ads and SaaS Marketing courses approximately 15-20 hours each. These estimates include time for watching videos, completing exercises, and working through hands-on projects.
Yes, you can enroll in and progress through multiple courses simultaneously. However, for optimal learning, I recommend focusing on one course at a time or pairing complementary courses (like GA4 Basics and Google Ads) rather than taking multiple technical courses at once. This approach allows you to fully absorb and apply the concepts before moving on to related advanced topics.
Yes, integration between tools is a key component of several courses. The GA4 courses cover integration with Google Tag Manager in depth. The Google Tag Manager Advanced course includes sections on integrating GTM with various marketing platforms including Google Ads, Facebook, and other analytics tools. The Google Ads course addresses conversion tracking integration with GA4 and websites. This integrated approach reflects real-world implementation scenarios where these tools work together as part of a comprehensive marketing and analytics ecosystem.