Google Analytics and GTM Services

TL;DR Strengthen your website data tracking with expert implementation of Google Analytics 4 (GA4) and Tag Manager (GTM). I specialize in crafting customized tracking solutions that provide actionable insights and optimize marketing ROI.

Analytics Services for Better Business Decisions

GA4 and GTM Audit

Not sure if your Google Analytics 4 and Google Tag Manager setup is working as it should? If your data feels off—or worse, misleading—it is time for a checkup. I will audit your GA4 + GTM implementation, identify tracking gaps, and enhance your setup to improve data accuracy by up to 50%. From event tracking to custom dimensions, I will fine-tune everything so you can trust your numbers and make confident, data-backed decisions.

In-depth Analysis of Current Tracking Setup
Data Quality Assessment
Tracking Gap Identification
Conversion Tracking Validation
GTM Tags, Triggers, Variable Validation
Data Collection Troubleshooting

GA4 Implementation

Whether you are starting from scratch, migrating UA, or reconfiguring your existing GA4 setups, I provide comprehensive GA4 setup that aligns with your business goals and ensures you are collecting the right data for meaningful insights.

Complete GA4 Setup and Config
Custom Event Tracking Implementation
Enhanced Ecommerce Tracking
Data Modeling with Business Focused Approach
Completely Powered with Google Tag Manager
Long-term Maintenance

GA4 and GTM Quick Consultation

If you’re feeling stuck with Google Analytics 4 or need some quick advice on your approach, a consultation call could be your ticket to clarity. With my expertise, I can cut through the confusion and save you days of trial and error. Just book an hour on my calendar, and I shall dive right in to tackle your data-related challenges. Let’s work together to streamline your analytics strategy and get you back on track.

Quick Look into GA4 and GTM Bugs
Scanning Faulty GA4 Reports
Tag Config Checks On-the-go
Handholding Managers for GTM Deployment
Identifying Critical Data Tracking Issues Faster

Data Analysis & Reporting

Need reports that actually answer your business questions? With GA4’s custom exploration reports and Looker Studio dashboards, I shall go beyond default metrics to build tailored views that match your goals. Whether you want to track conversions by traffic source, understand content performance, or visualize user journeys across platforms, I shall create reports that are insightful, shareable, and built for action. No generic templates—just clean, focused reporting that keeps your team aligned and your strategy data-backed.

Custom GA4 Dashboard Creation
Stakeholder-specific KPI reports
Custom Funnel Reports
Data Studio/Looker Studio Integration
KPI tracking and Goal Measurement
Reporting from Other Data Sources

Testimonials from Esteemed Clients

"I worked with Rudranil to revamp our website and steer the initial rollout of our marketing efforts. He brought clarity, structure, and fresh perspective to the table right when we needed it most. Rudranil was always approachable and ready with thoughtful suggestions that aligned with our goals."

Sid Biswas

CEO, Spark Advisory

"Rudranil was pivotal in launching our registration campaigns for the SEMAI product. Leveraging his expertise in Google Ads, he set up and optimized our early campaigns, achieving an impressive 15% conversion rate during our initial rollout."

Raghu Raghavan

Co-Founder, SEMAI

"Working with Rudranil Chakraborty has been an exceptional experience. I approached him to help craft the messaging strategy for our trucking insurance business in the U.S., and he delivered far beyond expectations. Rudranil demonstrated a deep and nuanced understanding of the digital marketing ecosystem, combining creativity with strategic foresight to build a comprehensive, results-driven plan. His ability to grasp the unique challenges of our niche market and translate them into compelling messaging and actionable tactics was truly impressive. I highly recommend Rudranil to anyone looking for a top-tier digital marketing expert who delivers both insight and impact."

Harman Tiwana

CEO and Founder, GLTIS

At WizIQ, Rudranil led our product marketing efforts. He did a commendable job in planning product webinars, driving sales enablement, and generating training content. He also played a pivotal role in the launch of our virtual classroom product, WizIQ Nextgen. I highly recommend him for his can-do approach to any business challenge.

Harman Singh

Founder and CEO, WizIQ

Rudranil is a true professional. His technical knowledge and his dedication to serving his customers are outstanding. I first came into contact with him through his GA4 online course, which is very well-structured and contains all relevant aspects – explained clearly and pedagogically. I then hired Rudranil as a freelancer to set up analytics for my website and responsive web app. He delivered a great solution despite many technical challenges and constraints and went above and beyond to support me in the best possible way. I highly recommend Rudranil to anyone who needs to set up GA4 reporting.

Thorsten Reutenauer

Founder, Interview Preparation Simplified

Rudranil is helping us build the Sales Enablement strategy. In a short time, he has thoroughly grasped our SaaS offering and the target market. We believe that product marketing has tremendous potential in shaping the future of our business, and Rudranil is making sure that we get started in the right direction.

Kiran Gutta

Co-Founder, VP - Sales & Business Development, constructn.ai (now track3d.ai)

Rudranil helped kickstart marketing operations at YUNO Learning. He has a high degree of knowledge on product marketing and digital marketing channels. We have been working for about a year and in this short duration he has set up various channels like Google Ads, Facebook and blog. He has been instrumental in structuring the demand generation funnels for the business. He is methodical, diligent and takes complete ownership of his work.

Harman Singh

Founder and CEO, YUNO Learning

"Rudranil Chakrabortty swiftly resolved errors in our Google Ads conversion tracking and addressed multiple issues in Google Tag Manager and Google Analytics. His expertise ensured we achieved our tracking goals in a timely and efficient manner."

Henryk Stoeckert

Tomspike.com

"Rudranil helped put together the structure, design, and content of the core pages of the Aspiring Minds website. Thanks to him, we could finalize a comprehensive SEO-optimized website in just 2 months."

Varun Aggarwal

Co-Founder, Aspiring Minds

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Frequently Asked Questions

Why should I migrate from Universal Analytics to GA4?

Universal Analytics stopped processing new data on July 1, 2023. GA4 offers a more privacy-focused, event-based data model with enhanced machine learning capabilities. It provides better cross-platform tracking, improved user-centric metrics, and is built to work in a cookieless future.

What benefits does Google Tag Manager provide?

Google Tag Manager allows you to implement and manage marketing and analytics tags without modifying your website code. This provides greater flexibility, faster deployment of tracking changes, reduced dependency on developers, and centralized control over all tracking scripts on your site.

How long does a typical GA4 implementation take?

The timeline varies based on the complexity of your website and tracking requirements. A basic implementation can be completed in 2-3 weeks, while more complex setups with multiple conversion points and custom events might take 4-6 weeks to fully implement and validate.

Can you help with data privacy compliance?

Yes, I can help configure your analytics implementation to align with privacy regulations like GDPR and CCPA. This includes setting up consent management, implementing data anonymization where needed, and configuring data retention policies to balance analytics needs with privacy requirements. Having said that, I would prefer to have legal eyes on the privacy needs of the business.

Do you provide ongoing support after implementation?

Yes, I offer ongoing support packages to maintain and enhance your analytics setup. This can include regular audits, adding new tracking as needed, troubleshooting issues, and providing guidance on how to interpret and act on the data you are collecting.

What's the difference between a GA4 audit and implementation?

A GA4 audit evaluates your existing Google Analytics setup to identify tracking gaps, data quality issues, and opportunities for improvement. An implementation, on the other hand, involves setting up GA4 from scratch or completely reconfiguring an existing setup to align with your business goals and ensure accurate data collection.

Can you integrate GA4 with other marketing platforms?

Yes, I can help you integrate GA4 with various marketing platforms including Google Ads, Google Search Console, Facebook Ads, and other advertising platforms. These integrations enable better attribution, audience creation, and performance analysis across your marketing ecosystem.

How can I track conversions and ROI with GA4?

GA4 offers robust conversion tracking capabilities through events and conversions. I can implement custom event tracking for key user actions, set up e-commerce tracking for purchase data, and create custom reports that tie revenue data to marketing channels, helping you measure ROI accurately. These insights can then be visualized in custom dashboards for easy monitoring.

What types of businesses benefit most from GTM implementation?

Short Answer: All Businesses with a website. Typically, businesses with dynamic websites that require frequent tracking updates, companies with e-commerce functionality, organizations with complex conversion paths, and marketing teams that use multiple tracking tools benefit significantly from GTM implementation.

Can GA4 help with understanding user behavior on my website?

Absolutely. GA4's event-based model is designed to provide deeper insights into user behavior. Through proper implementation, you can track specific user interactions like scroll depth, video views, form engagements, and custom click actions. The Exploration reports in GA4 allow for advanced analysis of user journeys, helping you understand how users navigate through your site and identify bottlenecks in conversion paths.

What's the difference between GA4 and GTM?

GA4 (Google Analytics 4) is an analytics platform that collects and processes data about your website visitors, providing insights about user behavior. GTM (Google Tag Manager) is a tag management system that helps you implement and manage various tracking tags, including GA4, without modifying website code directly. GTM is the tool used to deploy GA4 and other tracking solutions, while GA4 is the platform that analyzes the collected data.

How can custom reports in GA4 benefit my business?

Custom reports in GA4 allow you to focus on metrics that directly align with your business goals. These tailored views help you track specific KPIs, segment data by relevant dimensions, and visualize trends that standard reports might not highlight. Custom reports can save time, provide clearer insights for decision-making, and make analytics more accessible to stakeholders across your organization.

Do I need GA4 if I already have other analytics tools?

While you may have other analytics tools, GA4 offers unique capabilities that complement existing solutions. Its machine learning-driven insights, predictive metrics, and privacy-centric approach provide valuable perspectives that other tools might not cover. Additionally, GA4's deep integration with Google's ecosystem makes it particularly valuable for businesses using Google Ads or other Google marketing solutions.

Can you implement enhanced e-commerce tracking in GA4?

Yes, I can implement comprehensive e-commerce tracking in GA4 that captures the entire shopping journey—from product impressions and clicks to cart interactions and purchases. This implementation can track revenue, transaction IDs, product details, coupon usage, and even refunds. The data can be segmented by user type, marketing channel, or other relevant dimensions to provide actionable insights for optimizing your e-commerce performance.

How do I know if my GA4 implementation is accurate?

Verifying GA4 implementation accuracy involves several steps: using the GA4 DebugView to confirm events are firing correctly, cross-checking data with other sources (like CRM or server logs), setting up regular data quality audits, and monitoring for any significant data discrepancies. My implementation process includes thorough testing and validation phases to ensure your data is reliable before considering the setup complete.