Videos

Watch it get built.

Step-by-step walkthroughs of GA4 and Google Tag Manager, recorded straight from the implementations I do for clients.

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Google Analytics 4 in 2025
1:00:57
Google Analytics 4
Google Analytics 4 in 2025

Ready to get started with Google Analytics 4? This 1-hour tutorial is your perfect starting point in 2025. Whether you are a marketer, business owner, or analyst, this video walks you through the latest version of GA4 and helps you build a solid foundation.

April 9, 2025
The Anatomy of Click Tracking in Google Tag Manager (GTM)
46:43
Google Tag Manager
The Anatomy of Click Tracking in Google Tag Manager (GTM)

Discover the essentials of click tracking in Google Tag Manager. This video breaks down how click tracking works, why it is essential for understanding user behavior, and walks through setting it up in GTM step by step.

November 7, 2024
Connect Google Analytics 4 to a WordPress Website | Step-by-Step Guide
17:25
Google Analytics 4
Connect Google Analytics 4 to a WordPress Website | Step-by-Step Guide

A comprehensive tutorial on integrating Google Analytics 4 (GA4) with a WordPress website, walking through adding the tracking code from scratch. Built for beginners and experienced users alike.

June 25, 2024
Connect Google Analytics 4 (GA4) to a WordPress Website | With Google Tag Manager (GTM)
19:01
Google Analytics 4
Connect Google Analytics 4 (GA4) to a WordPress Website | With Google Tag Manager (GTM)

A detailed tutorial on integrating Google Analytics 4 with a WordPress website using Google Tag Manager instead of the native tracking code.

June 25, 2024
The New Google Tag in Google Tag Manager
15:51
Google Tag Manager
The New Google Tag in Google Tag Manager

Google released a new Google Tag that replaces the Google Analytics 4 configuration tag and can also be used with Google Ads. This walks through what changed and how to set it up.

November 26, 2023
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