Resources & Knowledge Hub

TL;DR Explore our collection of articles, guides, and insights about Google Analytics, Google Tag Manager, SaaS Marketing, and more. Stay up-to-date with the latest strategies and best practices in digital marketing.

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Latest Articles

Latest Video Tutorials

Improve your marketing and analytics skills with these step-by-step video guides

Google Analytics 4 in 2025
1:00:57

Google Analytics 4 in 2025

April 2, 2025 Google Analytics
The Anatomy of Click Tracking in Google Tag Manager (GTM)
46:43

The Anatomy of Click Tracking in Google Tag Manager (GTM)

Nov 7, 2024 Google Tag Manager
Connect Google Analytics 4 to a WordPress Website | Step-by-Step Guide
17:25

Connect Google Analytics 4 to a WordPress Website | Step-by-Step Guide

Jun 25, 2024 Google Analytics 4

Browse by Topic

Google Analytics

Google Analytics

In-depth articles on GA4 implementation, data analysis, custom reports, and more.

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Google Tag Manager

Google Tag Manager

Advanced techniques, custom tag configurations, data layer implementation, and best practices.

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SaaS Marketing

SaaS Marketing

Go-to-market strategies, product marketing, user acquisition, and retention tactics.

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Google Ads

Google Ads

Campaign optimization, bidding strategies, conversion tracking, and ROI maximization.

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Frequently Asked Questions

What kind of resources do you offer?

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The Resources section includes a variety of content formats designed to help you enhance your digital marketing and analytics knowledge. You'll find in-depth blog articles, video tutorials, guides, and insights covering Google Analytics 4, Google Tag Manager, SaaS marketing strategies, and Google Ads optimization. The content ranges from beginner-friendly introductions to advanced implementation techniques and strategic approaches.

How often is new content added to the Resources section?

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New resources are typically added 2-4 times per month, with a focus on quality over quantity. The publication schedule includes at least one in-depth article or video tutorial per month, along with shorter guides or insights pieces. The frequency may increase during significant industry changes, such as major Google Analytics updates or platform transitions, to ensure you have access to timely and relevant information.

Can I suggest topics for future resources?

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Absolutely! I welcome topic suggestions and frequently create content based on audience requests. You can submit your ideas through the contact form, email (rudranil@funnelysis.com), or by leaving comments on existing resources. If you're facing a specific challenge or have questions about a particular aspect of analytics or marketing, your input helps me create more relevant and valuable content for the community.

How do I stay updated with new resources?

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The best way to stay updated is by subscribing to the newsletter, which delivers notifications about new articles, videos, and exclusive tips directly to your inbox. You can also follow Funnelysis on social media platforms like LinkedIn and YouTube, where new content announcements are regularly shared. The Resources page itself is organized chronologically, with the latest content appearing first in the "Latest Articles" section.

Are the resources suitable for beginners?

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Yes, the resources cater to different skill levels, including beginners. Many articles and videos include clear introductions to foundational concepts before diving into more detailed implementation steps. More advanced resources are clearly labeled to help you choose content appropriate for your knowledge level.

Can I share these resources with my team or colleagues?

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Yes, you're welcome to share these resources with your colleagues, team members, or professional network. Each article and video has social sharing buttons that make it easy to share via email, LinkedIn, Twitter, or other platforms. If you're using the content for team training or educational purposes, I simply ask that you maintain attribution and share the original links rather than reproducing the materials in full.

How do the video tutorials complement the written content?

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The video tutorials provide visual demonstrations of implementation steps, tool interfaces, and technical procedures that complement the written guides. While articles often focus on strategic concepts, context, and comprehensive explanations, videos excel at showing step-by-step processes in action. I plan to cover topics in both formats, allowing you to choose your preferred learning method or use them together for a more complete understanding of complex subjects.

How up-to-date are the resources with platform changes?

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I'm committed to keeping resources current with platform changes. All content is regularly reviewed and updated when significant platform changes occur. Each article displays its last updated date, so you can see when it was most recently revised. For rapidly evolving topics, especially around Google Analytics 4, I prioritize timely updates and often publish dedicated articles addressing major platform changes. If you notice outdated information, please let me know so I can update it promptly.

Can I ask follow-up questions about specific resources?

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Yes, you can ask follow-up questions through the comment section available on each article. I regularly monitor and respond to comments, usually within 1-2 business days. For more in-depth questions or personalized assistance related to resource topics, you can also schedule a consultation call or reach out via email. The YouTube channel videos also have comment sections where you can ask clarifying questions about the content.

How do the resources relate to your courses?

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The resources complement my courses but are designed to stand alone as valuable content pieces. While courses provide comprehensive, structured learning paths with hands-on projects and instructor support, the free resources offer focused insights on specific topics. Many resources serve as introductions to concepts covered more extensively in the courses. If you find particular resources helpful, the related courses will provide a much deeper dive into those topics with guided implementation and personalized feedback.

Can I contribute guest content to the Resources section?

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I occasionally accept high-quality guest contributions from industry experts with deep knowledge in relevant topics. If you're interested in contributing, please reach out with your proposed topic, a brief outline, and examples of your previous content. Guest contributions are evaluated based on topic relevance, depth of expertise, originality, and alignment with the educational focus of the Resources section. All guest content undergoes editorial review to ensure quality and accuracy.

How do you decide which topics to cover in the Resources section?

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Topic selection is guided by several factors: industry developments and platform changes, common challenges observed through client work, frequently asked questions from course students and consultations, audience requests and feedback, gaps in existing educational content, and emerging trends in digital marketing and analytics. I prioritize topics with practical applications that address real-world problems and provide actionable insights rather than merely theoretical discussions.