TL;DR Explore Our collection of articles, guides, and insights about Google Analytics, Google Tag Manager, SaaS Marketing, and more. Stay up-to-date with the latest strategies and best practices in digital marketing.
Server-side Google Tag Manager (GTM) is becoming increasingly important for managing and optimizing digital marketing tags. However, implementing it comes with its own set of challenges. In this post, we explore five common challenges teams face when deploying live server-side GTM and provide practical solutions to overcome them.
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Server-side Google Tag Manager (GTM) is becoming increasingly important for managing and optimizing digital marketing tags. However, implementing it comes with its own set of challenges. In this post, we explore five common challenges teams face when deploying live server-side GTM and provide practical solutions to overcome them.
Google is changing the way Google Signals works with Google Ads. From June 15, 2026, Google Signals in GA4 will no longer be the main control for Google Ads cookies and IDs collected through the Google Analytics tag and SDK. Google Ads data use will be governed more directly through Google Ads settings and Consent Mode, while Google Signals will mainly control signed-in user association for behavioral reporting inside GA4. Marketers can still share GA4 audiences with Google Ads, but remarketing eligibility will depend on consent signals, audience rules, product linking, Ads settings, and first-party data quality. The practical next step is to audit Consent Mode v2, GA4 and Google Ads linking, audience sharing, key event imports, and privacy documentation.
I set out to make my website ready for modern search—covering SEO, AEO, and GEO—by templatizing core elements like schema markup, TL;DRs, FAQs, and meta tags. This blog breaks down how I used PHP and LLMs to build a reusable system, the lessons I learned from ChatGPT, Claude, Gemini, and Perplexity, and how this approach can scale beyond my site into a portable automation layer for others.
I set out to build a website—not with a template, not with a CMS, but with an AI assistant. What followed were 45 conversation threads, 35 hours, and one lean codebase made entirely of HTML, CSS, JS, and PHP. This post captures 11 key lessons from that experiment with Claude—part collaboration, part chaos, and a whole lot of learning.
Universal Analytics has officially sunset and Google Analytics 4 (GA4) is now the standard. This comprehensive guide explores the key differences between the two platforms and provides step-by-step migration best practices to ensure a smooth transition.
SaaS companies face unique challenges when it comes to Google Ads. This article explores how to structure campaigns, optimize bidding strategies, and implement conversion tracking for better ROI.
Take your Google Tag Manager skills to the next level with these advanced techniques. Learn how to implement custom HTML tags, utilize data layer variables, and set up complex tracking scenarios.
Successful SaaS products require a well-defined go-to-market strategy that puts the customer at the center. This guide covers everything from market segmentation to pricing strategy.
Improve your marketing and analytics skills with these step-by-step video guides
In-depth articles on GA4 implementation, data analysis, custom reports, and more.
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Advanced techniques, custom tag configurations, data layer implementation, and best practices.
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Go-to-market strategies, product marketing, user acquisition, and retention tactics.
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Campaign optimization, bidding strategies, conversion tracking, and ROI maximization.
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The Resources section includes a variety of content formats designed to help you enhance your digital marketing and analytics knowledge. You'll find in-depth blog articles, video tutorials, guides, and insights covering Google Analytics 4, Google Tag Manager, SaaS marketing strategies, and Google Ads optimization. The content ranges from beginner-friendly introductions to advanced implementation techniques and strategic approaches.
New resources are typically added 2-4 times per month, with a focus on quality over quantity. The publication schedule includes at least one in-depth article or video tutorial per month, along with shorter guides or insights pieces. The frequency may increase during significant industry changes, such as major Google Analytics updates or platform transitions, to ensure you have access to timely and relevant information.
Absolutely! I welcome topic suggestions and frequently create content based on audience requests. You can submit your ideas through the contact form, email (rudranil@funnelysis.com), or by leaving comments on existing resources. If you're facing a specific challenge or have questions about a particular aspect of analytics or marketing, your input helps me create more relevant and valuable content for the community.
The best way to stay updated is by subscribing to the newsletter, which delivers notifications about new articles, videos, and exclusive tips directly to your inbox. You can also follow Funnelysis on social media platforms like LinkedIn and YouTube, where new content announcements are regularly shared. The Resources page itself is organized chronologically, with the latest content appearing first in the "Latest Articles" section.
Yes, the resources cater to different skill levels, including beginners. Many articles and videos include clear introductions to foundational concepts before diving into more detailed implementation steps. More advanced resources are clearly labeled to help you choose content appropriate for your knowledge level.
Yes, you're welcome to share these resources with your colleagues, team members, or professional network. Each article and video has social sharing buttons that make it easy to share via email, LinkedIn, Twitter, or other platforms. If you're using the content for team training or educational purposes, I simply ask that you maintain attribution and share the original links rather than reproducing the materials in full.
The video tutorials provide visual demonstrations of implementation steps, tool interfaces, and technical procedures that complement the written guides. While articles often focus on strategic concepts, context, and comprehensive explanations, videos excel at showing step-by-step processes in action. I plan to cover topics in both formats, allowing you to choose your preferred learning method or use them together for a more complete understanding of complex subjects.
I'm committed to keeping resources current with platform changes. All content is regularly reviewed and updated when significant platform changes occur. Each article displays its last updated date, so you can see when it was most recently revised. For rapidly evolving topics, especially around Google Analytics 4, I prioritize timely updates and often publish dedicated articles addressing major platform changes. If you notice outdated information, please let me know so I can update it promptly.
Yes, you can ask follow-up questions through the comment section available on each article. I regularly monitor and respond to comments, usually within 1-2 business days. For more in-depth questions or personalized assistance related to resource topics, you can also schedule a consultation call or reach out via email. The YouTube channel videos also have comment sections where you can ask clarifying questions about the content.
The resources complement my courses but are designed to stand alone as valuable content pieces. While courses provide comprehensive, structured learning paths with hands-on projects and instructor support, the free resources offer focused insights on specific topics. Many resources serve as introductions to concepts covered more extensively in the courses. If you find particular resources helpful, the related courses will provide a much deeper dive into those topics with guided implementation and personalized feedback.
I occasionally accept high-quality guest contributions from industry experts with deep knowledge in relevant topics. If you're interested in contributing, please reach out with your proposed topic, a brief outline, and examples of your previous content. Guest contributions are evaluated based on topic relevance, depth of expertise, originality, and alignment with the educational focus of the Resources section. All guest content undergoes editorial review to ensure quality and accuracy.
Topic selection is guided by several factors: industry developments and platform changes, common challenges observed through client work, frequently asked questions from course students and consultations, audience requests and feedback, gaps in existing educational content, and emerging trends in digital marketing and analytics. I prioritize topics with practical applications that address real-world problems and provide actionable insights rather than merely theoretical discussions.