TL;DR Hi! I am Rudranil, Product Marketing Consultant for SaaS and IT Products. I help you reach the right audience with the right message—through sales enablement, Google Ads, website content, and content strategy. With thousands of students across my courses on GA4, GTM, Google Ads, and SaaS marketing, I bring both hands-on expertise and teaching experience.
Consultation (and execution) to improve your analytics implementation and marketing strategy
Reliable implementation/audit of GA4 and Tag Manager for business insights and marketing ROI
Strategic product marketing services to help SaaS businesses take their products to the right audience with effective value propositions and messaging.
"Rudranil was instrumental in getting all our Google analytics reporting working. We had moved from Wordpress to Pardot forms and had trouble tracking form conversions. He so easily stepped in and got everything working smoothly. He wrapped up the project by delivering a looker dashboard for the marketing team which we now use for reporting every month. Working with Rudranil was a joy and I would not hesitate in recommending him for any marketing analytics project in the future. Thank you!"
"I had the chance to work with Rudranil on setting up our GTM, CAPI, Google Conversions, and GA4 infrastructure at Lorien Finance, and he absolutely nailed it. He's professional, knowledgeable, and incredibly process-driven. His working style is clean, organised, and structured, which made the entire implementation smooth and predictable. He even went beyond the original scope to help us solve a few adjacent challenges, something you rarely see. The project was completed successfully end-to-end, and he also delivered a detailed internal documentation pack that my team now uses as a reference. I'd gladly work with him again and highly recommend him to anyone looking for a reliable analytics and tracking expert."
"I worked with Rudranil to revamp our website and steer the initial rollout of our marketing efforts. He brought clarity, structure, and fresh perspective to the table right when we needed it most. Rudranil was always approachable and ready with thoughtful suggestions that aligned with our goals."
"Rudranil was pivotal in launching our registration campaigns for the SEMAI product. Leveraging his expertise in Google Ads, he set up and optimized our early campaigns, achieving an impressive 15% conversion rate during our initial rollout."
"Working with Rudranil Chakraborty has been an exceptional experience. I approached him to help craft the messaging strategy for our trucking insurance business in the U.S., and he delivered far beyond expectations. Rudranil demonstrated a deep and nuanced understanding of the digital marketing ecosystem, combining creativity with strategic foresight to build a comprehensive, results-driven plan. His ability to grasp the unique challenges of our niche market and translate them into compelling messaging and actionable tactics was truly impressive. I highly recommend Rudranil to anyone looking for a top-tier digital marketing expert who delivers both insight and impact."
At WizIQ, Rudranil led our product marketing efforts. He did a commendable job in planning product webinars, driving sales enablement, and generating training content. He also played a pivotal role in the launch of our virtual classroom product, WizIQ Nextgen. I highly recommend him for his can-do approach to any business challenge.
Rudranil is a true professional. His technical knowledge and his dedication to serving his customers are outstanding. I first came into contact with him through his GA4 online course, which is very well-structured and contains all relevant aspects – explained clearly and pedagogically. I then hired Rudranil as a freelancer to set up analytics for my website and responsive web app. He delivered a great solution despite many technical challenges and constraints and went above and beyond to support me in the best possible way. I highly recommend Rudranil to anyone who needs to set up GA4 reporting.
Rudranil is helping us build the Sales Enablement strategy. In a short time, he has thoroughly grasped our SaaS offering and the target market. We believe that product marketing has tremendous potential in shaping the future of our business, and Rudranil is making sure that we get started in the right direction.
Rudranil helped kickstart marketing operations at YUNO Learning. He has a high degree of knowledge on product marketing and digital marketing channels. We have been working for about a year and in this short duration he has set up various channels like Google Ads, Facebook and blog. He has been instrumental in structuring the demand generation funnels for the business. He is methodical, diligent and takes complete ownership of his work.
"Rudranil Chakrabortty swiftly resolved errors in our Google Ads conversion tracking and addressed multiple issues in Google Tag Manager and Google Analytics. His expertise ensured we achieved our tracking goals in a timely and efficient manner."
"Rudranil helped put together the structure, design, and content of the core pages of the Aspiring Minds website. Thanks to him, we could finalize a comprehensive SEO-optimized website in just 2 months."
Courses in Google Analytics, Google Tag Manager, and SaaS Marketing
Rudranil's classes are absolutely amazing and above expectations. He is very responsive, professional, detailed, practical, and responsible for what he teaches. Highly recommended.
Master GA4 setup, custom events, key metrics analysis, and create custom reports for actionable business insights.
GA4 Official Knowledge Hub
Learn to track clicks, forms, and complex data across single-page apps, ads platforms, and server-side setups.
Discover real-world inspired strategies through case studies, content planning, and metrics that drive growth.
Create and optimize campaigns that drive targeted traffic and generate leads with advanced bidding strategies and conversion tracking.
"Rudranil's GA4 course is simply exceptional. The way he explains complex concepts is remarkable. I've followed the exact steps he showed and successfully implemented GA4 for two of my clients. His bi-weekly Q&A sessions are incredibly valuable, and he's always willing to help with specific issues."
"Neil's classes are absolutely amazing and above expectations. Neil is very responsive, professional, detailed, practical, and responsible for what he teaches. Highly recommended."
"This is the most comprehensive GA4 course available. Rudranil explains everything in a way that's easy to understand, and the practical examples are invaluable. The course has saved me countless hours of research and trial-and-error. I'm now confidently using GA4 for my business and clients."
"The Google Tag Manager Advanced course finally made GTM click for me. Rudranil breaks down complex topics into manageable segments and builds your knowledge systematically. His examples are relevant and practical. After completing this course, I feel confident tackling even the most complex tracking requirements."
"The Google Ads course exceeded my expectations. I've taken several courses on Google Ads before, but this one stands out because of its practical approach. Rudranil provides clear strategies that you can implement immediately, and the results speak for themselves. My campaigns are now performing better than ever."
"As someone transitioning into SaaS marketing, this course was exactly what I needed. Rudranil presents the unique challenges and strategies of SaaS marketing in a clear, actionable way. The frameworks for customer acquisition and retention have been particularly valuable. Highly recommended for anyone looking to specialize in SaaS."
Rigorous hands-on projects
Super-detailed explanation of topics
Lessons drawn from real studies, simulations
Free bi-weekly live classes for Q&A
Forums for discussing doubts, concepts and applications
Access to paid one-on-one sessions to consult on your projects
Certificate of completion
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Funnelysis offers a comprehensive range of digital marketing services including Google Analytics 4 implementation, Google Tag Manager solutions, SaaS product marketing strategy, content optimization, and Google Ads management. We also provide online courses to help professionals enhance their digital marketing skills.
Rudranil Chakrabortty is a Product Marketing Consultant specializing in SaaS marketing, Google Analytics, Google Tag Manager, and Google Ads. With extensive experience in digital marketing, he has educated over 35,000 students through his online courses and has worked with numerous businesses to optimize their marketing strategies.
Funnelysis helps SaaS businesses cut through the digital noise with expert guidance in product positioning, Google Ads optimization, website content strategy, and analytics implementation. We focus on attracting the right audience, crafting compelling messaging, and implementing data-driven strategies to enhance your marketing effectiveness and drive growth.
Funnelysis offers courses on Google Analytics 4 (GA4) with Google Tag Manager Basics, Advanced Implementation of GA4, Google Tag Manager Advanced, Google Search Ads for Beginners, and SaaS Marketing: Product Marketing Fundamentals. These courses are designed to provide practical, hands-on knowledge for professionals at all skill levels.
To get started with Funnelysis services, you can schedule a free 30-minute consultation call to discuss your business needs and how we can help. During this call, we'll understand your goals, challenges, and explore potential solutions tailored to your specific requirements.
Funnelysis specializes in working with SaaS (Software as a Service) businesses, particularly in B2B sectors. However, our marketing and analytics expertise can be applied to various industries, including education technology, business services, fintech, insurance, and HR technology, among others.
Funnelysis courses stand out through their rigorous hands-on projects, super-detailed explanation of topics, real-world case studies, bi-weekly live Q&A sessions for student support, active discussion forums, and access to paid one-on-one consultation sessions. Our courses are designed to provide both theoretical knowledge and practical skills that can be immediately applied.
The cost of Funnelysis services varies based on the scope of work, complexity, and duration of engagement. We offer project-based pricing for one-time implementations and monthly retainers for ongoing services. For an accurate quote, please schedule a consultation call where we can discuss your specific needs in detail.
No, you don't need technical knowledge to benefit from our services. We work with clients at all technical levels and explain complex concepts in clear, understandable terms. Our approach is focused on making analytics and marketing strategies accessible while handling the technical implementation details for you.
Yes, Funnelysis specializes in helping businesses migrate from Universal Analytics to Google Analytics 4 (GA4). We offer comprehensive migration services that include setting up GA4 properties, configuring data streams, implementing custom events and parameters, recreating critical reports, and training your team on the new platform.
The timeline for seeing results varies depending on the service. For analytics implementations, you'll start getting data insights immediately after setup. For marketing strategies, initial results may be visible within a few weeks, with more significant improvements typically occurring over 2-3 months as strategies are refined based on performance data.
Yes, we offer ongoing support packages to maintain and enhance your analytics and marketing setup. This can include regular audits, tracking additions, troubleshooting issues, and providing guidance on interpreting and acting on the data you're collecting. We believe in building long-term relationships with our clients.
Yes, you can enroll in multiple courses simultaneously. However, we recommend pacing yourself to ensure you can dedicate sufficient time to each course. If you're interested in multiple courses, consider starting with foundational courses before moving on to more advanced topics.
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Funnelysis works with businesses of all sizes, from startups to established enterprises. We tailor our services to match the specific needs, goals, and budgets of each client. For smaller businesses, we focus on implementing cost-effective strategies that deliver the highest impact for your investment.
