Everything about SaaS Marketing and Analytics

TL;DR Hi! I am Rudranil, Product Marketing Consultant for SaaS and IT Products. I help you reach the right audience with the right message—through sales enablement, Google Ads, website content, and content strategy. With thousands of students across my courses on GA4, GTM, Google Ads, and SaaS marketing, I bring both hands-on expertise and teaching experience.

Rudranil

Specialized Services for Digital Growth

Consultation (and execution) to improve your analytics implementation and marketing strategy

Google Analytics Services

Google Analytics and GTM Services

Reliable implementation/audit of GA4 and Tag Manager for business insights and marketing ROI

Analytics
Data-driven
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SaaS Marketing Services

Why do SaaS Founders Choose our Services?

Strategic product marketing services to help SaaS businesses take their products to the right audience with effective value propositions and messaging.

  • Website and Content Consultation
  • Product Marketing Strategy
  • Google Ads Optimization
  • Go-to-Market Planning
Strategic
Customer-focused
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Testimonials from Esteemed Clients

"Rudranil helped put together the structure, design, and content of the core pages of the Aspiring Minds website. Thanks to him, we could finalize a comprehensive SEO-optimized website in just 2 months."

Varun Aggarwal

Varun Aggarwal

Co-Founder, Aspiring Minds

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35,000+ Students Benefited from the Courses

Courses in Google Analytics, Google Tag Manager, and SaaS Marketing

Rudranil's classes are absolutely amazing and above expectations. He is very responsive, professional, detailed, practical, and responsible for what he teaches. Highly recommended.

— May C Noland
Google Analytics 4

Google Analytics 4

Master GA4 setup, custom events, key metrics analysis, and create custom reports for actionable business insights.

GA4 Official Knowledge Hub 25+ Hours
Google Tag Manager

Google Tag Manager

Learn to track clicks, forms, and complex data across single-page apps, ads platforms, and server-side setups.

7+ Hours
SaaS Marketing

SaaS Marketing

Discover real-world inspired strategies through case studies, content planning, and metrics that drive growth.

10 Hours
Google Ads

Google Ads

Create and optimize campaigns that drive targeted traffic and generate leads with advanced bidding strategies and conversion tracking.

10+ Hours
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Truly One-of-a-kind Courses

Hands-on Projects

Rigorous hands-on projects

Detailed Topics

Super-detailed explanation of topics

Case Studies

Lessons drawn from real studies, simulations

Weekly Q&A

Free bi-weekly live classes for Q&A

Concepts

Forums for discussing doubts, concepts and applications

1-on-1 Sessions

Access to paid one-on-one sessions to consult on your projects

Certificate

Certificate of completion

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Latest Content

Stay up-to-date with our newest articles and video tutorials

Frequently Asked Questions

What services does Funnelysis offer?

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Funnelysis offers a comprehensive range of digital marketing services including Google Analytics 4 implementation, Google Tag Manager solutions, SaaS product marketing strategy, content optimization, and Google Ads management. We also provide online courses to help professionals enhance their digital marketing skills.

Who is Rudranil Chakrabortty?

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Rudranil Chakrabortty is a Product Marketing Consultant specializing in SaaS marketing, Google Analytics, Google Tag Manager, and Google Ads. With extensive experience in digital marketing, he has educated over 35,000 students through his online courses and has worked with numerous businesses to optimize their marketing strategies.

How can Funnelysis help my SaaS business?

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Funnelysis helps SaaS businesses cut through the digital noise with expert guidance in product positioning, Google Ads optimization, website content strategy, and analytics implementation. We focus on attracting the right audience, crafting compelling messaging, and implementing data-driven strategies to enhance your marketing effectiveness and drive growth.

What courses are available through Funnelysis?

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Funnelysis offers courses on Google Analytics 4 (GA4) with Google Tag Manager Basics, Advanced Implementation of GA4, Google Tag Manager Advanced, Google Search Ads for Beginners, and SaaS Marketing: Product Marketing Fundamentals. These courses are designed to provide practical, hands-on knowledge for professionals at all skill levels.

How do I get started with Funnelysis services?

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To get started with Funnelysis services, you can schedule a free 30-minute consultation call to discuss your business needs and how we can help. During this call, we'll understand your goals, challenges, and explore potential solutions tailored to your specific requirements.

What industries does Funnelysis specialize in?

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Funnelysis specializes in working with SaaS (Software as a Service) businesses, particularly in B2B sectors. However, our marketing and analytics expertise can be applied to various industries, including education technology, business services, fintech, insurance, and HR technology, among others.

What makes Funnelysis courses different from others?

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Funnelysis courses stand out through their rigorous hands-on projects, super-detailed explanation of topics, real-world case studies, bi-weekly live Q&A sessions for student support, active discussion forums, and access to paid one-on-one consultation sessions. Our courses are designed to provide both theoretical knowledge and practical skills that can be immediately applied.

How much do Funnelysis services cost?

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The cost of Funnelysis services varies based on the scope of work, complexity, and duration of engagement. We offer project-based pricing for one-time implementations and monthly retainers for ongoing services. For an accurate quote, please schedule a consultation call where we can discuss your specific needs in detail.

Do I need technical knowledge to benefit from Funnelysis services?

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No, you don't need technical knowledge to benefit from our services. We work with clients at all technical levels and explain complex concepts in clear, understandable terms. Our approach is focused on making analytics and marketing strategies accessible while handling the technical implementation details for you.

Can Funnelysis help with migrating from Universal Analytics to GA4?

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Yes, Funnelysis specializes in helping businesses migrate from Universal Analytics to Google Analytics 4 (GA4). We offer comprehensive migration services that include setting up GA4 properties, configuring data streams, implementing custom events and parameters, recreating critical reports, and training your team on the new platform.

How long does it typically take to see results from Funnelysis services?

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The timeline for seeing results varies depending on the service. For analytics implementations, you'll start getting data insights immediately after setup. For marketing strategies, initial results may be visible within a few weeks, with more significant improvements typically occurring over 2-3 months as strategies are refined based on performance data.

Does Funnelysis offer ongoing support after service completion?

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Yes, we offer ongoing support packages to maintain and enhance your analytics and marketing setup. This can include regular audits, tracking additions, troubleshooting issues, and providing guidance on interpreting and acting on the data you're collecting. We believe in building long-term relationships with our clients.

Can I enroll in multiple Funnelysis courses at once?

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Yes, you can enroll in multiple courses simultaneously. However, we recommend pacing yourself to ensure you can dedicate sufficient time to each course. If you're interested in multiple courses, consider starting with foundational courses before moving on to more advanced topics.

How can I stay updated with the latest Funnelysis content?

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You can stay updated with our latest content by subscribing to our newsletter, following us on social media platforms like LinkedIn and YouTube, and regularly checking our Resources section. Our newsletter subscribers receive notifications about new blog posts, upcoming courses, and exclusive marketing tips.

Can Funnelysis help large businesses or is it only for small companies?

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Funnelysis works with businesses of all sizes, from startups to established enterprises. We tailor our services to match the specific needs, goals, and budgets of each client. For smaller businesses, we focus on implementing cost-effective strategies that deliver the highest impact for your investment.